There are many ways to market your website online, but the #1 method is through organic search engine optimization. For every website we market, we perform an initial evaluation of the site and of its current page rankings and determine the most effective strategies of keyphrases to target.
Pay Per Click (PPC) marketing allows us to increase relevant traffic to your website through paid search engine advertising with Google and with Bing Adcenter which displays ads on both the Bing and Yahoo search engines. These ads normally show up at the very top and down the right side of the search results. Ads can be targeted by geography, specific keyphrases, time of the day and days of the week if needed.
Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile and more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of a business after seeing positive comments or praise online.
Remarketing is an effective way of reconnecting with previous visitors to your website by positioning targeted ads in front of them as they browse elsewhere on the internet, encouraging them to revisit your website. It’s an extremely effective marketing method that focuses on your targeted customer base.
Email marketing is a terrific way to advertise to your current email subscriber database. Through well designed, graphical emails coupled with targeted landing pages relevant to the content in the email, we can encourage higher open rates and increased click through rates for your marketing content. We partner with Constant Contact which provides extremely high delivery rates of 97% to ensure your marketing message is avoiding spam filters and reaching your subscribers.
“Webheads has helped us secure prominent positions on all the appropriate search engines. Their professionalism has helped us improve our sales on a nationwide basis. We have also been able to secure contracts for many important national projects. We are very pleased with Webheads!”