Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile and more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of a business after seeing positive comments or praise online.
The exciting part though is that many businesses haven’t started any social media marketing yet which leads to more opportunities for you to create market share over your competitors. We are here to help build your strategies for you on as little or as many social media programs as you’d like…and we can help maintain those accounts and even write the content for you as well. Some social media programs, like Facebook, also have additional marketing opportunities where you can boost posts to reach larger audiences and post geographically and demographically targeted ads to encourage likes to your page.
If you’d like to know more about how we can help build your social media campaign, please contact us for more information.
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